Reachable Blog

Product news and industry insights

May 2012 - Reachable

The Power of Connections

Posted by | In the News | No Comments

We’ve all been there – the frustration of trying to reach a prospect with a cold call. If you have no connection to that person, it is twice as likely that your call will not be returned. If we do have a connection, there is an 11x more likely chance that you will hear back. The key is to leverage your network of connections – from your business, your school, and associations with your prospect’s connections. Read More

Business is All About Relationships

Posted by | Opinion | No Comments

Editor’s Note: The article below by Reachable’s CEO, Al Campa, was just posted on Startup Beat.

I’ve been in the technology business for more than 20 years, including a stint as an executive at Taleo, a leader in the talent management sector. The talent management industry is centered on people. But if you think about it, so is every other type of business. Read More

Social Proximty

Posted by | In the News | No Comments

With all the changes in business, one thing remains the same: business is about people. Despite globalization, technology revolutions, social networks, and razor-thin competitive margins, business is still about people working with people. People who can’t connect effectively with others rarely do well in business. Read More