Reachable’s Enterprise Social Graph Tops 100 Billion Business Connections

Today, we announced a new version of Reachable, which features an upgraded enterprise social graph with over 100 billion business connections.  Here is the press release…

Reachable’s Enterprise Social Graph Tops 100 Billion Business Connections

Solution fuels “social proximity selling”, a new approach to increasing sales productivity

 PALO ALTO, CA – (July 19, 2012) – Reachable, Inc., a leader in social enterprise solutions, announced today that a new version of its enterprise social graph has topped 100 billion business connections.  Reachable’s enterprise social graph consists of public connections derived from the profiles of millions of business professionals and companies, which is then customized for a company with the private connections of their employees, customers and partners.  Reachable enables organizations to leverage all of their relationships to drive much higher sales productivity.

“Companies are sitting on a goldmine of under-utilized social assets – the relationships of all their employees, their customers and their partners,” said Reachable CEO, Al Campa.  “Reachable gathers all of these relationships and combines them with the over 100 billion connections we generated so companies can leverage their social assets and sell more effectively.”

Reachable’s Enterprise Social Graph

Reachable’s enterprise social graph primarily consists of connections derived by intelligently analyzing the profiles of millions of business professionals and companies, which are aggregated from a number of sources.  Connections are determined by looking at various attributes, like work history and educational background, among the profiles.

The enterprise social graph also includes the private connections of a company, enabling organizations to leverage Reachable and its 100 billion business connections.  A company’s connections include employees – and their contacts – customers and partners.  These connections are kept private and are never shared.

Enabling “Social Proximity Selling”

With Reachable, sales organizations can leverage the entire enterprise social graph from within their CRM system and can see the leads, opportunities and accounts where they have strong personal connections.  This enables a new type of sales strategy – social proximity selling – where leads and opportunities are managed based on the strength of personal connections, and not on geographic proximity.  Research recently conducted showed that a prospect is five times more likely to return a sales call if they have some type of connection to the sales person, versus a cold call where they have no personal connection.

Reachable’s new version is now live and is available at www.reachable.com.

About Reachable, Inc.

Reachable is the developer of a social enterprise solution that enables organizations to leverage their collective relationships to reach more people and close more business faster. Reachable helps sales reps close more deals, recruiters find more talent, and professionals establish new business relationships. Reachable is backed by Rho Ventures, Signal Peak Ventures, and Parkview Ventures, and is based in Palo Alto, CA and Salt Lake City, UT. For more information, please visit www.reachable.com.

Reachable and Social Selling

In our last couple blog posts, we introduced our take on Social Selling and how it is impacting Sales and Marketing.  In this blog post, we will discuss how the Reachable solution supports Social Selling.

Reachable is an online solution that helps business people leverage their personal contacts, and the contacts of others in their organization, to broaden their professional network and reach people they need to know.  Reachable has a number of capabilities that make it ideal for Social Selling…

• It is not easy these days for a sales person to leverage all of their personal contacts, primarily because they are spread out all over the place – in their email address book, in social networks, etc.  Reachable brings together the various contacts a sales person has so they don’t have to check different places to see if they have a connection with a lead or within a target account.  Once a user has imported their contacts, they can be assured that Reachable is scouring all of their contacts to find potential connections.

• Leveraging one’s personal network is important but also being able to leverage the networks of others can extend one’s reach dramatically.  Reachable’s ShareGroup feature lets sales people leverage the contacts of trusted associates on their sales or executive teams.  Users opt-in to be a part of a ShareGroup and are able to leverage each other’s collective network as it if was their own.  Contact info (email, phone numbers) are not shared but can be requested from the contact owner.  This lets users take full advantage of the collective network within their company, while maintaining contact privacy.

• Many sales people spend much of their day working within their CRM system.  Reachable is tightly integrated with popular CRM systems, like Salesforce.com, so sales people never have to leave their CRM app to take advantage of Reachable.  Within CRM systems, Reachable uses proprietary algorithms to automatically rank leads, contacts, and opportunities by the strength of a user’s relationship to them.

These are just a few of the Reachable capabilities that enable Social Selling within an enterprise.  To find out more about the Reachable solution, check out our website.

- Perry Mizota, a marketing guy at Reachable