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A Q&A on Social Proximity Selling

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Editor’s Note: The Q&A below was conducted between Matt Heinz of Heinz Marketing and Reachable CEO Al Campa.  It was originally published on the Heinz Marketing website.

Many forward-thinking sales professionals have built their own social selling platforms and strategies, but more and more start-ups are attempting to systematize and scale the execution and impact of relationship-based selling. Reachable is doing some particularly interesting things in this regard, and CEO Al Campa below shares some of his perspective on what social selling means and how to scale it. Read More